There are two related problems that cause crashing. First the crash when starting the game. This one is caused by part where the game download "featured items" thumbnail and info from the internet. This one can't be fixed by disabling in-game store. You can get pass this by restart them again once it crashes until it finally finish with the thumbnails and you can get into the game. It'll take maybe 3 or more try to do it. After it get pass the problem, it'll not crashing again on the next start maybe until EA update the featured items and cause new problem.

The second part is there is a problem with one of the item in the featured items. When you view the entertainment buy catalog there is a specific item that cause crashing when you open the catalog tab that include that item. My guess is that the problem item is the spellbook. You can workaround this problem by disabling in-game store from the option menu. Then none of the in-game store items advertising is going to appear when you open build catalog and that fix the problem.